E-Class Long Wheel-Base Launch
The 10th generation of the Mercedes-Benz E-Class Long Wheelbase is a true masterpiece of technology. I developed the launch concept and guest journey that manifested to reflect the intelligence of the vehicle in a tangible way. From the invitation and data collection, to RFID bracelets at check-in; each moment of the guest journey was digitized and personalized. Walk close to the screens and devices – and your RFID automatically updated the interactive to reflect your personal preferences. It was the first ever “intelligent event” of its kind.
The event won over 10 awards including best Product Launch, Best Live Event, Best Creative Event, Best Experiential Marketing Event, Best Use of Technology, Best Use of Social Media by AdAge, and Campaign Asia