As lead Experiential Strategist, I collaborated directly with Hennessey Maison, TBWA Paris, and several international design agencies, to create brand new -new brand. The client sought a bold redesign of the Hennessy Classivm product and marketing concept for China. With only “unfollow” as a creative guide I created nightlife events that took Classivm out of the bars and the “sea of sameness” and into unanticipated locations, i.e. an after-hours wild office takeover party.