Classivm ReBrand & Launch

As lead Experiential Strategist, I collaborated directly with Hennessey Maison, TBWA Paris, and several international design agencies, to create brand new -new brand. The client sought a bold redesign of the Hennessy Classivm product and marketing concept for China. With only “unfollow” as a creative guide I created nightlife events that took Classivm out of the bars and the “sea of sameness” and into unanticipated locations, i.e. an after-hours wild office takeover party.

bree@breeharrison.com​  |  Tel: +49 (0) 176 363 121 00

© 2021 by Bree Harrison