Hennessy

Classivm ReBrand & Launch

As lead Experiential Strategist, I collaborated directly with Hennessey Maison, TBWA Paris, and several international design agencies, to create brand new -new brand. The client sought a bold redesign of the Hennessy Classivm product and marketing concept for China. With only “unfollow” as a creative guide I created nightlife events that took Classivm out of the bars and the “sea of sameness” and into unanticipated locations, i.e. an after-hours wild office takeover party.

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