Just 6 months after the success of Sanofi Greater Gulf’s first fully digital Cycle Meeting, the client was ready to take the bold jump to a hybrid event format. Keeping with theme “Aim Beyond” I drew inspiration from the Olympic Games. From across the Gulf Region teams gathered and beamed their participation to the main stage in Dubai.

Again, Sanofi entrusted me with the theme concept and content development, and all associated copywriting scripts.