Jaguar Land Rover
Jaguar Art of Performance Tour
I took a test drive concept...and transformed it into a high-stakes mission across China to find Jaguar’s next brand ambassador (and secret agent!).
On this 60-city mission – four shipping containers were converted into secret gentleman's training/testing facilities where guests gained brand knowledge, tested their skills, logic, and reaction time.
Each touchpoint and activity were scored and compiled into an individual HTML5 profile; a digital gift that was shared live on social media. The campaign winners were styled, photographed and profiled in a special insert in GQ Magazine China and went on to serve as Jaguar brand ambassadors at selected events throughout the year.