ŠKODA requested “to come up with a ground breaking new communication concept for the auto show stand”. So, I devised a concept that seamlessly integrated online and offline communication, onsite guest experience, and gave the visitors an experience that took them past just the vehicles and into the heart of the brand. The new content-rich ŠKODA experience offered an interactive press conference, daily TED style talks, & hands-on design workshop. Additionally, guests could experience the brand outside of the auto show in a series of unique brand activations created with partner businesses throughout the host city. The concept truly was ground-breaking...and therefor... remained just a concept.