The Japanese luxury jeweler offered me a creative challenge of how to: present the new seasonal jewelry line, launch the flagship showroom, and showcase the epitome of Japanese class and sophistication – all while sticking to the theme of “Butterfly Fantasy”. Exceeding expectations; I created a concept that transformed an adjacent construction site into a magical butterfly covered labyrinth complete with dazzling jewelry displays to discover around every turn, an art installation with over 30,000 paper butterflies, and live performances that took the party well into the night.