I developed a plan for a five-day immersive Mercedes-Benz’ lifestyle event for 20 competition winners.   I gave these winners (and key media) a once-in-a-lifetime experience to drive C-Class’ along California’s iconic Pacific Highway 1. The participants completed daily physical, mental, brand, and driving challenges. 
Each of the days were seasoned with big surprises; VIP Passes to Universal Studios, a private box at a Lakers Game, access and tour of the restricted Mercedes-Benz Advanced Design Lab, and the chance to drive vintage Mercedes-Benz’ on historic 17-Mile-Drive in Pebble Beach. 
With incredibly positive feedback from participants, and great media coverage, the client annually replicated this event in numerous international locations.