With strict location and venue constraints, I built a conference and gala event that encompassed the true spirit of the brand. In remote Zhuhai, China, 230 AMG Dealers converged in a hotel ball room under the conference theme “Racing Together”. I led the copy team to develop conference content that not only kept them entertained, but perfectly fused the theme - and required corporate messages.   In the evening the dealers dispersed to the gala celebration...in the parking garage! Where, a rock band, AMG fleet parade, and drifting performance captivated them.